For the past decade or so, sales of bottled water have been steadily increasing by 7 – 8% per annum. The level of consumption globally is estimated to have more than doubled between 1997 and 2005.
Approximately 200 billion bottles of water are consumed worldwide annually. The US market is the biggest by far, making up 25% of total sales.
Recently there has been a backlash against the use of bottled water. One of the main points of contention is the environmental impact of bottled water. The bottles themselves are typically made from Polyethylene terephthalate (PET), which is a recyclable material – but the actual level of recycling is thought to be lower than 25%.
The energy needed for production, transportation and disposal of the bottles is also a source for concern among environmentalists. When compared with tap water, bottled water produces carbon emissions which are 5,000 times higher per litre.
In spite of the extremely effective marketing of the bottled water suppliers, there seems to be tiny evidence that bottled water is, in developed countries at least, more beneficial for your health than plain old tap water. Some bottled waters have been found to contain estrogenic chemicals and even uranium. Most bottled waters have some level of salt present – which is bad for your blood pressure.
In terms of taste there’s little concrete evidence that bottled water is better to tap water. In a blind tasting in the UK, London tap water came in third place from a selection of 24 different water varieties. In the USA, a 2007 episode of Penn and Teller (which might have been more amusing than scientific – but is still worth mentioning) demonstrated that diners could not tell the difference between bottled water and water sourced from a garden hose.
In terms of cost to the customer the exact ratio will vary according to the brand of water under consideration, but generally speaking bottled water is priced at several hundred times more per litre than tap water.
So, in terms of environmental impact, health, taste and cost, bottled water really doesn’t have a lot going for it. If you really can’t bear the taste of the water that comes out of your tap then you might be well advised to try some type of home filtration system. The cost will be higher than tap water, but much lower than bottled water. If you go for a solution such as the Brita water filter jug then you’ll know that it’s better for the environment as all parts of the filters are recyclable.
Of course, home filtration systems are a good solution for when you’re at home – but if you like to carry water with you when you’re out and about then you could use and reuse a bottle which you fill at home, or the office, before you leave. Again, Brita water are a good example having partnered with international designer Orla Kelly to produce the Wottle – which claims to be the world’s first designer reusable bottle and is manufactured from 100% recycled material. Or you could just try a bit of recycling of your own and use an old Coke bottle.
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